84% of people say that they trust online Google reviews as much as they trust recommendations from someone they know. Online reviews have become digital word-of-mouth referrals. And we don’t need to tell you that word-of-mouth referrals are the most effective for marketing.
So if you are a contractor and want more clients for your contracting services, it is important for you to have a strong online presence today. For that, you need to have more and more reviews on sites such as Google, Yelp, Facebook, etc.
Many contractors also buy Google reviews to enhance their visibility online and get more clients. In this blog, we are going to help you with 10 steps to get more online reviews for your contracting services. Let’s start.
10 Steps To Get Online Reviews As A Contractor
Follow these 10 steps to seamlessly get online reviews for your contracting services:
Step 1: Provide Exceptional Service
Providing exceptional services to your clients is the first and most important step to getting good online reviews from them. Exceed their expectations by delivering high-quality workmanship and meeting deadlines.
Maintain a clear and consistent communication with your clients throughout the project tenure. Go that extra mile even after project completion. Follow up with your clients to ask if they need any additional support from you.
When you do that, it makes you stand out from other contractors and helps you leave a lasting impression on your clients. This motivates them to refer you to others online.
Step 2: Ask For Reviews At The Right Time
It’s all about the timing. Your timing of requesting a review from your client is very important so make sure you get that right.
The best time to ask for a review is immediately after the successful completion of a project because this is the time when your client’s satisfaction is at its peak. Leverage it by asking them to leave a review for your contracting services online.
Step 3: Create A Post Project Feedback Form
Create a post-project feedback form for your clients. Tell them to give their feedback about your services while subtly nudging them to leave an online review for you.
In that form, include questions about their overall experience with you and your services. At the end of the form, provide a prompt for them to share their review of your contracting services online.
Step 4: Make It Easy To Leave Reviews
The more hassle-free you make it for your clients to leave reviews, the more reviews you get. When asking for online reviews from your clients, provide them with direct links to review platforms in your follow-up emails, texts, or post-project communications.
You can also include QR codes to scan on your invoices or business cards to directly lead your clients to your review pages. Making it easy for your clients will definitely get you more reviews.
Step 5: Use Review Management Tools
Review management tools will help you to efficiently collect and manage client feedback for your contracting services. You can use tools like Podium, Birdeye, or Grade.us to automate your review request process.
Use these tools to send personalized follow-up messages and reminders to your clients after the project is completed. It will help you consolidate reviews from multiple sites making it easier for you to track client satisfaction.
Step 6: Follow Up With Past Clients
An effective way to get additional online reviews is by following up with your past clients. Send a polite and friendly reminder to your past clients to leave you an online review.
Emphasize the importance and value of their feedback for your contracting services in your request. This reminder will serve as a prompt for them to leave you a review online if they haven’t already.
It will bring it up to the top of their mind increasing your chances of getting the review.
Step 7: Request Reviews In Person
Requesting a review in person is your best chance to get online reviews from your client. In follow-up emails and texts, it might be a little difficult to express your sincerity just through written words.
On the other hand, when you ask for reviews in person, you can express how important they are through your tone and body language which creates a more impactful interaction.
Provide them with simple instructions on how to leave the review online to make it easy for them.
Step 8: Respond To All Reviews
Respond to all reviews- both positive and negative. Make sure you are prompt in your responses. When you promptly respond to reviews online, it conveys to your existing and potential clients that you value their inputs and feedback.
It also displays your commitment to improving your services as a contractor. In case of positive reviews, express gratitude and appreciation in your responses.
If it is a negative review, don’t take it personally. Take it as constructive criticism to improve your services. Be professional in your response and try to address the concern expressed in the review.
Step 9: Leverage Social Media
Leverage social media by engaging with your clients on different platforms like Instagram, Facebook, and LinkedIn. Invite your satisfied clients to leave reviews for you by creating posts and stories on these platforms.
You can also provide direct links in your posts. Also, showcase the positive feedback you receive from your clients on social media. It will encourage other clients to share their reviews as well.
Step 10: Highlight Reviews In Marketing
Feature glowing testimonials on your website, social media profiles, and promotional materials. Include quotes or star ratings in ads, brochures, and email campaigns to demonstrate client satisfaction.
Displaying reviews prominently reinforces your reputation and reassures potential clients of your quality and reliability. It helps you build your credibility as a contractor and attract new clients.
Conclusion: Get Online Reviews And Attract Clients!
The end of this blog is the cue for you to start applying these 10 steps to get more online reviews and flourish as a contractor with more clients. If you need additional help in figuring out this process, we at BuyReviewz will be happy to help.
